The field of mother & baby care is among the most promising, estimated at approximately EUR 7 billion worldwide. The accessories for the security and control of the baby, hygiene products and personal care, nutrition and the first learning is a market with potential for growth over the next five years, estimated at 5% annually in countries developed and 10% in emerging ones. This compartment, with a high emotional content and high margins for industry and trade, could not leave indifferent a multinational like Philips who, with his division Dap (domestic appliance and personal care), it was confirmed in 2006 the market leader, with a turnover of 80 million euros (+12% over the previous year) and a market share of about 13.5 percent. "The products for the health and welfare of mothers and children - says Sergio thud, brand communication & media relation manager of Philips Italy - representing a market of vital importance for Philips. This is an area that has to do with health care and well being, one of the areas on which the company will focus more in the coming years. " In this strategy fits the acquisition (and subsequent integration into dividing Philips Dap) to Avent, the British company specializing in mother & baby care, present in 60 countries around the world leader in the United Kingdom and the USA and a strong turnover by 30% from equipment with a technological content.
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